To test new ideas and hypothesis in the store is often very time consuming and therefore expensive. Therefore we often test innovations, new products, prices, price elasticity and optimization of certain types of shelves and POS in virtual stores. The results from virtual stores are very similar to those we get in real store tests – with a correlation of over 85%.
The main advantage of testing virtual is that it is a very cost effective method.
Correct target market is an essential part of getting valid results. The target market is easily selected prior to the test, and you reach out to many respondents in a short period of time. You can also use your own customer club to drop costs for respondents/panels. You usually test several different produtct in a virtual test, and those who score best here can be tested later in the real store.