We base our decisions on insight . We have a long experience with studies of shopper behaviour and real-life tests in stores. Such studies and tests are the closest you come to the truth, and it is certainly the best decision-making basis in retail projects. If you ask the shopper what or why she chose a product you´ll only get insight of the shoppers good intentions. This rarely makes you any wiser of what actually happens in the store.

Do you know, for example, where in the store your products sell the best? Where should you place an extra pallet and how many placements should it have? Where should your posters hang? Which design sells best etc.? Based on these issues, we put up various hypotheses that we bring along and test in stores to find the optimal solution.

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