Shopper Segmentation & Positioning.
Through thorough analysis, we’ll find your most important shopper and customer segments. Thus, it is possible to offer different customer groups the right mix of products, prices and offers – that they’re actually interested in.
Know your customers, what they want, what they want and what they actually do. There is rarely correlation between a shoppers intention and their actual behavior. In our behavioral and observation studies, we find what trigger your customer to buy – and to buy even more.
In all categories and / or retailers there are two to four elements that affect and motive customers to buy a product og visit a spesific store. At the same time there are also barriers that keep customers away. The brands that are most attached to the motivational elements and who manage to overcome the barriers are the ones who grow the biggest.